SEARCH ENGINES - Search Engines are basically a library of information. Search Engines such as Yahoo, Google, AOL, Virgin etc are designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). Unlike Directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. By getting listed on search engines you are likely to increase your exposure in a big way. A high percentage of internet users will use a search engine to carry out a search when browsing online.
Ask yourself the question... Let’s say you are a Mechanic and you have a garage serving residents in the Manchester Piccadilly area. If a user goes to a search engine such as Google and types in “Mechanic M1” (as this is the postcode that they live in) – would it benefit your business to appear on those search results?
When a user (or a potential client) enters a query into a search engine (typically by using keywords and areas or postcode), the search engine examines its index and provides a listing of best-matching web pages according to its criteria. This whole process usually takes a few seconds and the results shown will usually include a short summary with the websites title and sometimes parts of the text. By owning a postcode generic, not only will you see your chances of appearing in the higher end of these results increase but if you do appear, a lot of your description will be shown in bold as you will match the users search criteria.
|Search engine||Market share in May 2011||Market share in December 2010|
The information above should give you a good idea of where to focus your efforts... (Data taken from wikipedia)
DOMAIN NAMES - "Postcode Generic" Domain names are a descriptive domain name that features a word that describes what a visitor may want to find on the site. followed by a postcode of the area which they are looking for that product or service in. More importantly... "Postcode Generic" domain names are descriptive phrases or words which potential customers would use when searching on search engines such as Google, or Yahoo etc. These names are typically products or services but can also be categories, processes, phrases, job titles, places and dictionary words.
Examples: www.Printers-E14.co.uk, www.Builders-LA13.co.uk, www.CivilEngineers-NE2.co.uk, www.OrganicFood-BR15.co.uk
The landrush is on for descriptive.co.uk domain names such as postcode generics and you should know why. Already companies 'in the know' have been quietly acquiring the descriptive.co.uk domain names that are relevant to their businesses. The days of trying to get found for town and city names are long gone - join the revolution and acquire your postcode generics as soon as possible.
The boring and confusing stuff...
The official definition of a "Domain Name" is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS).
Domain names are used in various networking contexts and application-specific naming and addressing purposes.
In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any other service communicated via the Internet.
Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless.
The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net and org, and the country code top-level domains (ccTLDs).
Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites.
The registration of these domain names is usually administered by domain name registrars who sell their services to the public.
Although the Domain Name System is case-insensitive, to better fit in with the flow of textual information, domain names are usually written in lowercase.
A few not so interesting facts...
The first commercial Internet domain name, in the TLD .com, was registered on 15 March 1985 in the name symbolics.com by Symbolics Inc. (a computer systems firm in Cambridge, Massachusetts).
By 1992, fewer than 15,000 .com domains had been registered.
In December 2009 there were 192 million domain names.
A large fraction of them are in the .com TLD, which as of March 15, 2010 had 84 million domain names, including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites.
As of July 2012 the .com TLD has more registrations than all of the others combined.
Grab yourself a unique Postcode Generic Domain Name Now!